“For an industry historically focused on quantity, this reduction in seating capacity could be viewed as counter-intuitive and harmful to revenues. The theatre experience upgrades are a conscious effort on AMC’s part to maximize customer enjoyment, which management believes will boost revenues: The max price for adult seats is $11.00, with various discounts for seniors, children and time of day. Take that, airlines.Īnd no, pricing has not gone through the roof. In fact, the total number of seats was lowered 63% from 2,300 to 844 to create enhanced customer enjoyment. The ten Morristown theatres range in size from 54 to 155 seats, with the largest also having a balcony.Īs you might imagine, installing the comforts of home comes at a price: reduced seat capacity. We “need to make people comfortable to go to the theatre,” he added. AMC “mapped out the theatres to get the optimal sight and sound” for guests, explained Saunders.
#Amc clearview movie times movie
“It’s the next era of movie and customer experience.”ĪMC’s new movie-watching features are designed, in part, to address an evolving, competitive landscape that includes the proliferation of deluxe home theatres. “This is a game changer,” declared Dayon Saunders, General Manager at AMC in Morristown, referring to all the upgrades. The technical upgrades in Morristown include new digital projection systems, 3D capabilities, screens, and a 7:1 speaker sound system. Starting in 2014, AMC will invest $600 million over five years on additional recliner seat conversions.
So far, they’ve been installed in about 11% of the chain’s locations. The recliner seating is part of a national, multi-year comfort and convenience remodeling program for AMC Theatres.
AMC Headquarters Plaza 10 – Morristown, NJ.
0 kommentar(er)
